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Jabber From The Hut - Episode 9 - The rise of conversational marketing and how marketers can use it

By Matthew Wood May 07, 2019 Podcast Growth marketing Jabber from the hut conversational marketing

 



This week we get a little more conversational than usual…

The dream team, Jon & Sam return to the shed to talk about all things ‘Conversational Marketing’.

What is conversational marketing I hear you say? Well within the digital world it’s quite a new concept. Technology has now allowed businesses to talk directly to their customers, and speaking to your audience in a more human way is more important than ever.

The guys discuss the theory behind conversational marketing, the technology that is bringing it forward and practical advice for marketing, sales and services teams to implement it.

You can listen to the episode using the podcast player above, or you can listen via iTunes or your podcasting app of choice.

If you enjoyed this episode or any of the others then please feel free to leave us a review , and hit that subscribe button!

 

Running order

Podcast #9

0.00  - 1.45 - Welcome and introduction

1.46 - 29.05 -   In discussion with Matt Wood, Jon Pittham & Sam Turner on conversational marketing

  • Sam and Jon talk about what Conversational marketing is and what it means
  • The guys talk about new technology and how it is changing the way businesses communicate with their audiences
  • Practical advice for businesses to implement conversational marketing into their own strategies.
  • Matt talks about the role of social media in a conversational marketing strategy

29.06 - 31.01 - Outro

 

Matthew Wood

Matthew Wood

Matt joined ClientsFirst in July 2016, having previously specialised in social media for a range of client-side brands; from radio, to fashion, property investment to music. At ClientsFirst, Matt gets involved with all of our digital marketing, leading the way on our clients’ social media efforts, PPC and contributing to the team on areas such as SEO, Website UX, creative development and email marketing. When he’s not our social expert, Matt focuses on his music. A keen singer, guitar, piano, bass and drum player, Matt plays live when he can and otherwise spends time in his home studio. When he needs a break from that, it’s Sci-Fi at the cinema, or a few beers at pubs around the Cheshire countryside.

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