This week we get a little more conversational than usual…
The dream team, Jon & Sam return to the shed to talk about all things ‘Conversational Marketing’.
What is conversational marketing I hear you say? Well within the digital world it’s quite a new concept. Technology has now allowed businesses to talk directly to their customers, and speaking to your audience in a more human way is more important than ever.
The guys discuss the theory behind conversational marketing, the technology that is bringing it forward and practical advice for marketing, sales and services teams to implement it.
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0.00 - 1.45 - Welcome and introduction
1.46 - 29.05 - In discussion with Matt Wood, Jon Pittham & Sam Turner on conversational marketing
- Sam and Jon talk about what Conversational marketing is and what it means
- The guys talk about new technology and how it is changing the way businesses communicate with their audiences
- Practical advice for businesses to implement conversational marketing into their own strategies.
- Matt talks about the role of social media in a conversational marketing strategy
29.06 - 31.01 - Outro