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Jabber From The Hut - Episode 7 - T or I Shapes… Building your Growth Marketing team

By Matthew Wood April 08, 2019 Podcast Growth marketing Jabber from the hut T&I Shapes

We bring a bit of mystery to the podcast this week as we talk about a concept that many of your might never of heard of.

T & I Shapes…

Actually, I had never heard of the concept until Sam pitched the idea to me a few weeks ago, so don’t worry if you are a little in the dark on this one.

T & I shapes are 2 different types of workers you can find in a marketing team. In this episode we talk about the theory behind T & I shapes and how a business can start to build a quality Growth Marketing team using said shapes.

We also talk about the future of shed cooling and we try to get a free fan from a well known British manufacturer, and in the process nearly mention the dreaded ‘B’ word...

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Running order

Podcast #7

0.00  - 2.53 - Welcome and introduction

2.54 - 29.35 -   In discussion with Sam Turner, Jon Pittham & Matt Wood on building a Growth marketing team with T & I Shapes

  • Sam talks about T & I shapes and what the whole concept is about 
  • Jon explains how there is a need for both shapes in a business and how it depends on the business
  • The guys explain how a new marketer should be thinking about T & I Shapes
  • The guys talk about how T & I shapes is down to more of a cultural modern shift in business
29.36 - 33.20 - Outro


Matthew Wood

Matthew Wood

Matt joined ClientsFirst in July 2016, having previously specialised in social media for a range of client-side brands; from radio, to fashion, property investment to music. At ClientsFirst, Matt gets involved with all of our digital marketing, leading the way on our clients’ social media efforts, PPC and contributing to the team on areas such as SEO, Website UX, creative development and email marketing. When he’s not our social expert, Matt focuses on his music. A keen singer, guitar, piano, bass and drum player, Matt plays live when he can and otherwise spends time in his home studio. When he needs a break from that, it’s Sci-Fi at the cinema, or a few beers at pubs around the Cheshire countryside.

Demonstrating ROI to the board