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Jabber From The Hut - Episode 6 - Using LinkedIn as a Growth Marketing tool with Ian Brodie

By Matthew Wood March 25, 2019 LinkedIn Podcast Growth marketing Jabber from the hut

This week on the podcast we had our first external guest!

We welcomed marketing coach & consultant (and Newcastle United fan) Ian Brodie into the shed, to talk about all things LinkedIn and how LinkedIn can work as a Growth Marketing tool.

LinkedIn has undergone some big changes over the last year and is quickly becoming a more feature rich, more engaging platform for businesses and marketers.

Ian had some great insight into how LinkedIn can be used as a networking tool, content marketing tool & as a platform to generate new leads and opportunities. There were some great takeaways!

You can listen to the episode using the podcast player above, or you can listen via iTunes or your podcasting app of choice.

If you enjoyed this episode or any of the others then please feel free to leave us a review , and hit that subscribe button!


Podcast #6

0.00  - 1.40 - Welcome and introduction

1.41 - 3.14 - Ian talks about his past work and experience

3.15 - 52.37 -   In discussion with Ian Brodie, Jon Pittham & Matt Wood on using LinkedIn as a growth marketing tool

  • Ian talks about the recent changes on LinkedIn and some of the new features

  • The guys talk about networking and how to set up your profile for success

  • Ian talks about content on LinkedIn - what works and what doesn’t

  • They discuss the pros and cons of LinkedIn ads

  • Ian gives his verdict on thought leaders and becoming a thought leader on LinkedIn

52.38 - 55.23 - Outro

Matthew Wood

Matthew Wood

Matt joined ClientsFirst in July 2016, having previously specialised in social media for a range of client-side brands; from radio, to fashion, property investment to music. At ClientsFirst, Matt gets involved with all of our digital marketing, leading the way on our clients’ social media efforts, PPC and contributing to the team on areas such as SEO, Website UX, creative development and email marketing. When he’s not our social expert, Matt focuses on his music. A keen singer, guitar, piano, bass and drum player, Matt plays live when he can and otherwise spends time in his home studio. When he needs a break from that, it’s Sci-Fi at the cinema, or a few beers at pubs around the Cheshire countryside.

Demonstrating ROI to the board