This week on the podcast we had our first external guest!
We welcomed marketing coach & consultant (and Newcastle United fan) Ian Brodie into the shed, to talk about all things LinkedIn and how LinkedIn can work as a Growth Marketing tool.
LinkedIn has undergone some big changes over the last year and is quickly becoming a more feature rich, more engaging platform for businesses and marketers.
Ian had some great insight into how LinkedIn can be used as a networking tool, content marketing tool & as a platform to generate new leads and opportunities. There were some great takeaways!
You can listen to the episode using the podcast player above, or you can listen via iTunes or your podcasting app of choice.
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0.00 - 1.40 - Welcome and introduction
1.41 - 3.14 - Ian talks about his past work and experience
3.15 - 52.37 - In discussion with Ian Brodie, Jon Pittham & Matt Wood on using LinkedIn as a growth marketing tool
Ian talks about the recent changes on LinkedIn and some of the new features
The guys talk about networking and how to set up your profile for success
Ian talks about content on LinkedIn - what works and what doesn’t
They discuss the pros and cons of LinkedIn ads
Ian gives his verdict on thought leaders and becoming a thought leader on LinkedIn
52.38 - 55.23 - Outro