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Jabber From The Hut - Episode 4 - The secret to your next campaign: Sales Enablement

By Matthew Wood February 25, 2019 Podcast Sales enablement Jabber from the hut

Recently we passed the 100 unique downloads mark for ‘Jabber from the hut’ which is a great milestone and thank you to everyone who has listened to us and stuck by us for our first few episodes.

This week we actually take a slight deviation from marketing and jump into the world of sales enablement. But don’t worry marketers, there is a reason for this and in fact aligning marketing and sales could be the missing piece of the jigsaw for many organisations.

Is it as easy as just organising a night out for marketing and sales and just sitting down and talking? Maybe?

Of course there is also lots of off topic chat including a section where I make Jon & Sam try to sell me a pen & a mug, a segment not to miss.

You can listen to the episode using the podcast player above, or you can listen via iTunes or your podcasting app of choice.

If you enjoyed this episode or any of the others then please feel free to leave us a review, as they make it all worthwhile.

Running order

Podcast #4

0.00  - 1.20 - Welcome and introduction

1.20 - 21.10 -   In discussion with Jon Pittham, Sam Turner & Matt Wood about sales enablement

  • Jon explains what Sales Enablement is and how it connects to marketing

  • The role of data and skills in sales enablement

  • Sam talks about content and how it can benefit sales teams  

  • How automation, personalisation and tech can play a big part in sales enablement

21.10 - 25.06 - Off topic chat and outro

Matthew Wood

Matthew Wood

Matt joined ClientsFirst in July 2016, having previously specialised in social media for a range of client-side brands; from radio, to fashion, property investment to music. At ClientsFirst, Matt gets involved with all of our digital marketing, leading the way on our clients’ social media efforts, PPC and contributing to the team on areas such as SEO, Website UX, creative development and email marketing. When he’s not our social expert, Matt focuses on his music. A keen singer, guitar, piano, bass and drum player, Matt plays live when he can and otherwise spends time in his home studio. When he needs a break from that, it’s Sci-Fi at the cinema, or a few beers at pubs around the Cheshire countryside.

Demonstrating ROI to the board