Recently we passed the 100 unique downloads mark for ‘Jabber from the hut’ which is a great milestone and thank you to everyone who has listened to us and stuck by us for our first few episodes.
This week we actually take a slight deviation from marketing and jump into the world of sales enablement. But don’t worry marketers, there is a reason for this and in fact aligning marketing and sales could be the missing piece of the jigsaw for many organisations.
Is it as easy as just organising a night out for marketing and sales and just sitting down and talking? Maybe?
Of course there is also lots of off topic chat including a section where I make Jon & Sam try to sell me a pen & a mug, a segment not to miss.
You can listen to the episode using the podcast player above, or you can listen via iTunes or your podcasting app of choice.
If you enjoyed this episode or any of the others then please feel free to leave us a review, as they make it all worthwhile.
0.00 - 1.20 - Welcome and introduction
1.20 - 21.10 - In discussion with Jon Pittham, Sam Turner & Matt Wood about sales enablement
Jon explains what Sales Enablement is and how it connects to marketing
The role of data and skills in sales enablement
Sam talks about content and how it can benefit sales teams
How automation, personalisation and tech can play a big part in sales enablement
21.10 - 25.06 - Off topic chat and outro