This week on the podcast we have two guys that throughly believe that the pen is mightier than the sword...
Yes we have two copywriters in the shed, as I welcome podcast newbie Sam Jones and a previous podcaster Chris Clark to Jabber from the hut.
The theme of this episode is all around copy and 'why it matters' in the digital age. Often shunned by its more visual and colourful siblings design and development, copy is an integral part of marketing and content.
The guys talk about everything from what makes a good copywriter, to how copy is taking the lead in modern digital marketing practices.
We also managed to record this on the hottest day of the year in a well insulated shed with no air con which was interesting to say the least...
You can listen to the episode using the podcast player above, or you can listen via iTunes or your podcasting app of choice. You can also watch us via the video below.
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0:00 - 1:40 - Welcome and introduction
1:41 - 30:23 - In discussion with Sam Jones, Chris Clark and Matt Wood on why copy matters.
30:24 - 32.52 - Outro