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Jabber From The Hut - Episode 12 - Conversion rate optimisation… The new marketing dark art

By Matthew Wood June 17, 2019 Podcast Growth marketing Jabber from the hut Conversion rate optimisation


This week on ‘Jabber from the hut’ it’s time to venture into the mysterious world of conversion rate optimisation, or CRO for short.

You asked and we listened, and that’s why the fountains of knowledge that are Sam Turner and Jon Pittham are back to shine a light on this marketing ‘dark art.’

We outline what it takes to develop a solid CRO strategy and how to fit it into your website builds. Then our resident experts talk about some of the tools available to help measure and carry out CRO.

You can listen to the episode using the podcast player above, or you can listen via iTunes or your podcasting app of choice.

If you enjoyed this episode or any of the others then please feel free to leave us a review, and hit that subscribe button!


Running order

Podcast #12

0:00 - 1:55 - Welcome and introduction

1:55 - 27:45 - In discussion with Matt Wood, Jon Pittham and Sam Turner on conversion rate optimisation

  • Jon and Sam describe what CRO is.
  • Sam, Jon and Matt describe the best first steps for someone to take with developing your CRO strategy and some pitfalls you’ll want to avoid when starting out.
  • The guys discuss what makes a hot and spicy CRO strategy and how to fit CRO into a website build.
  • Matt, Sam and Jon chat about how CRO fits into the buyer’s journey.
  • We talk about the tools out there to measure and carry out CRO.
  • Jon talks about whether businesses should hire a CRO specialist.
  • We look to the future, discussing how CRO will evolve as time goes on.


27:45 - 29:16 - Outro


Matthew Wood

Matthew Wood

Matt joined ClientsFirst in July 2016, having previously specialised in social media for a range of client-side brands; from radio, to fashion, property investment to music. At ClientsFirst, Matt gets involved with all of our digital marketing, leading the way on our clients’ social media efforts, PPC and contributing to the team on areas such as SEO, Website UX, creative development and email marketing. When he’s not our social expert, Matt focuses on his music. A keen singer, guitar, piano, bass and drum player, Matt plays live when he can and otherwise spends time in his home studio. When he needs a break from that, it’s Sci-Fi at the cinema, or a few beers at pubs around the Cheshire countryside.

Demonstrating ROI to the board