I always enjoy watching individuals do great work. Social media provides the window through which we see people and businesses making a difference in the professional services sector we serve.
I'll also counter this with the amount of online 'noise' created, which makes social media a very busy place these days, Finding quality and real value is not always easy. It's never been easier for 'experts' to promote their authority and provide perceived (but not actual) value to an audience eager to learn and grow.
An individual bucking this trend in the financial services sector is Adam Carolan. In partnership with Rohan Sivajoti they created NextGen Planners, an organisation with a moral compass pointing true north. Their raison d'être seems to be helping younger financial planners learn and grow, helping them to become successful professionals who deliver huge value to the clients they work with. From everything I see they seem to be doing it pretty well.
This is a great initiative that has grown to be a national focus for younger planners and advisers. A model that could be copied in other professional services sectors with similar success.
They run a podcast that tackles different areas of interest. Having already produced 42 episodes I was delighted to be asked to join Adam in Episode 43. No surprises that it's about marketing a financial planning service. Adam's a great interviewer. You can take a listen here.
Congratulations to Adam and Rohan for all they have achieved to date, they're building a great future for the profession.