Professional services need to move past using the funnel as their only model for customer acquisition. It simply no longer accounts for the fluidity of the modern consumer market.
Getting your marketing and sales teams into alignment is a great way to make the most out of your sales and marketing strategies. Having an effective sales enablement strategy is vital.
If you were to ask your Managing Partner or CEO whether they’d prefer brand recognition or a consistent stream of fresh, qualified leads, we’d hazard a guess there wouldn’t be much hesitation...
So you’ve heard about marketing automation and feel you really should be using it, but don’t know where to start. Or you may already have adopted an automated system but just don’t feel it’s being...
You‘ve made the decision to appoint an external agency. Or you may have worked with one for some time. But how do you get the most out of them? What‘s the best way to ensure they are complementing...