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One hour design challenge: updating the Euro 2020 logo

By Sam Turner September 21, 2016 Graphic design Design Marketing Growth marketing

The Challenge

 
We spotted this tweet earlier about the brilliantly retro template which UEFA used to use for the European Championships.
 


 
Over to a designer... in one hour could we come up with a new version that rivaled the current UEFA design.
 
euro2020-official
 
Couldn't be that difficult.
 

The Result

 
uefa20
 
And in sequence...
 
euro20
 

The Problems

 
Of course, at ClientsFirst, we like to think of ourselves as miracle workers but with any one hour design challenge there's always going to be something we wish we could tweak or change. Euro 2020 is held throughout Europe but we've gone with a patriotic version to mark the final at Wembley. Different versions to celebrate each country's involvement would be nice but, you know, one hour and all that.
 
The UEFA '76 logo in the above sequence doesn't quite manage to marry the Yugoslavian flag's star to the flowing horizontal design, so we... erm... 'tweaked' the England flag and ended up with... an inverse Austrian flag. Further refinement required but not bad in an hour.
 
Bet the UEFA version took longer.

Sam Turner

Sam Turner

Sam has responsibility for ClientsFirst’s inbound and content marketing, as well as helping clients to execute their own marketing campaigns and produce engaging copy. He has a background in blogging, copywriting and social media and is always on the lookout for a story or an emerging social technology. A keen traveller, when not in front of a computer keyboard, Sam can be found planning his next trip away or, closer to home, back in front of a keyboard writing something covering film and TV.

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